. . . and I want it painted black.*
Actually, I didn't know that this "magnetic paint" was going to be black. It's intended to be used as a primer and then covered. I just wanted to be able to use the magnetic poetry tiles on the wall with the kids.
The label says that this is "magnetic latex paint." I don't know what your definition of "magnetic" is, but mine runs something along the lines of "a substance that attracts ferrous metals." This paint, as I suspected, is not magnetic at all. It's simply latex paint with a ton of iron filings suspended (when you stir it long and hard enough) in it. So, yeah, I should have figured it was going to be black. And now I know why the guy at Lowe's said that a lot of people like to cover it with chalkboard paint (which, I hope, really does give a surface you can write on with chalk, and not just a chalk surface.) You couldn't actually cover this with anything else. Unless you used about 34 coats. And then it wouldn't be "magnetic" anymore.
So far I have, I think, four coats on the wall, and it will hold our bigger magnet words. It holds the little magnetic poetry words as well, but their attraction to my finger is still stronger than their attraction to the wall. I figure it's going to take two or three more coats, by which time that section of the wall is just going to be so heavy that it rips the underlying paint right off and falls to the floor.
This has been an interesting project, but I think that knowing what I know now (unless this stuff gets a lot better after a few more coats) I'd have been better off just nailing a piece of galvanized steel up there. :-P
I guess my wall can rust now, too. Here in Michigan all the outer walls rust anyway, due to the high content of iron in our water. Too bad I didn't think of just spraying water on this wall. I could have saved myself a lot of time and money.
*I'm not actually a Stones fan at all. I've never even heard that song. Weird things just tend to lodge themselves in my brain. Usually useless things. OK, time to take my pants off and get back to the painting again.