OK, so I go on Raï kicks now and then. This is another of my favourite songs. I think this vid is better than the original, which IMNSHO looks like a disjointed 80s attempt at a commercial that can't make up its mind between Jaguar and Vegas.
Cheb Khaled (singing "Aicha" below) and Cheb Mami (accompanying in this song) are both Raï singers. You can learn more about Raï here. Or not.
As for the title, no, there's not really a direct correlation. The vid just kind of steered my thoughts in that direction.